I just received this week’s newsletter from IIABA and the lead story was about the marketing of the telephone number “1-800-Trusted Choice” or “1-800-Trusted” to insurance agents by an organization known as 800 Partners. The IIABA emphatically states that it has not authorized 800 Partners to sell that or any other telephone number associated with the Trusted Choice name. It warns all insurance agents to be careful when considering any promotional offers from 800 Partners or anyone else claiming the right to use the Trusted Choice name. A cease and desist letter has been sent by IIABA to 800 Partners. To read the full story, click here.